It is the first question almost every Perth business asks, and the honest answer is: it depends. But that is not particularly useful. This article gives you the real numbers, explains what drives them, and helps you figure out what kind of budget makes sense for your situation.
Why Perth pricing is different to the eastern states
Perth is not Sydney. The corporate video market here is smaller, more relationship-driven, and structured differently. There are fewer large agencies competing for the same clients, which means pricing does not compress as aggressively as it does in Melbourne or Brisbane. At the same time, the mid-market in Perth is genuinely underserved: the gap between a $500 freelancer and a $40,000 agency production is wide, and most of the companies that need video sit somewhere in between.
The other Perth-specific factor is the resources sector. Mining and mining services companies have genuine video budget, but they also have specific procurement expectations: site access requirements, safety compliance considerations, and a preference for working with producers who understand the industry. That sector literacy commands a modest premium, and it is worth paying for.
The honest price ranges by project type
These are real market rates for Perth in 2025, covering the full spectrum from entry-level to agency-quality production. They assume professional equipment, a competent director, and a finished product that is genuinely usable.
| Project Type | Price Range (AUD) | Typical Turnaround | What You Get |
|---|---|---|---|
| Testimonial / Case Study | $3,500 – $7,000 | 1–2 weeks | Single subject, interview-style, branded edit, 60–120 seconds |
| Recruitment Video | $3,500 – $7,000 | 2 weeks | Culture-focused, 60–90 seconds, 16:9 and 9:16 exports |
| Corporate Brand Film | $6,000 – $15,000 | 2–3 weeks | Full company story, 90–180 seconds, professional grade |
| Executive Profile Series (x3) | $5,000 – $8,000 | 1–2 weeks | Three profiles, one shoot day, individual edits per person |
| Project / Site Showcase | $5,000 – $12,000 | 2–3 weeks | Site footage, interviews, 2–3 minute edit, drone where applicable |
| IPO / ASX Announcement | $5,000 – $12,000 | 1–2 weeks | CEO or executive on-camera, investor-focused messaging, broadcast quality |
| Internal Training / Induction | $4,000 – $10,000 | 2–3 weeks | Per module, compliance-ready, clear scripting and delivery |
| Monthly Retainer | $2,500 – $6,500 /month | Ongoing | 1–4 videos per month depending on tier, guaranteed capacity |
A note on the lower end. You will find Perth videographers willing to produce a corporate video for under $1,500. Some of them do decent work. But at that price point, you are usually getting one person with a consumer camera, no lighting kit, limited post-production capability, and no strategic input on the brief. If the video is going on your homepage or in an investor presentation, that matters.
What actually drives the cost
Understanding what makes video more or less expensive helps you make smarter decisions about where to invest your budget. The four main cost drivers are:
1. Production days
Shoot days are the single largest variable in any video budget. A half-day shoot with one camera operator costs a fraction of a two-day multi-location production with a crew. Most mid-market corporate videos in Perth are built around one shoot day, which keeps costs manageable while still producing professional results.
2. Crew size and equipment
A solo operator with owned equipment (camera, lighting, audio) keeps costs lower than a production company that bills out crew at $600 to $900 per person per day. This is where the mid-market case for a lean studio makes sense: you get professional-grade output without paying for people you do not need in the room.
Drone footage adds cost. In Perth, a licensed drone operator typically bills at $500 to $800 per half-day. If your project involves site or property coverage, budget for this separately and make sure your production company carries the appropriate CASA certifications or has a trusted subcontractor who does.
3. Post-production complexity
A straightforward interview edit with colour grading and licensed music is fast to turn around. Motion graphics, animation, multi-camera cuts with complex timelines, or custom music composition add time and therefore cost. Most corporate videos do not need elaborate post-production. A clean, well-shot, well-edited video with good audio almost always outperforms an over-produced one with unnecessary effects.
4. Revisions and scope creep
The biggest hidden cost in video production is not in the original quote. It is in revision rounds that were not scoped, brief changes after production begins, and additional deliverables requested after sign-off. A reputable production company will cap revisions (usually two rounds) and quote additional scope separately. Make sure this is clear in any agreement before you begin.
What you can control to get more from your budget
Most clients can meaningfully reduce production costs without reducing quality, by thinking carefully about a few decisions before approaching a production company.
- Consolidate shoot days. If you need three executive profiles, shoot them all in one day rather than three separate sessions. You will pay one set of production costs for three deliverables.
- Brief clearly before production begins. The more specific your brief, the less time (and money) gets spent on revisions later. Know your audience, your key messages, and your desired length before the first call.
- Choose a smaller scope product rather than negotiating price. A $5,000 video at the quoted rate is better value than a $3,000 version of a $5,000 video. Ask what can be removed or simplified, not just what can be discounted.
- Use existing locations. Hiring studio space or arranging complex location permits adds cost. Your office, your site, or a client's premises is usually sufficient for most corporate video formats.
Agency, studio, or freelancer: what are you actually paying for?
In Perth's corporate video market, you will broadly encounter three tiers of provider, each with different cost structures and trade-offs.
Large Perth agencies (Stir Fry, Sandbox, Meyer Productions and similar) typically charge $25,000 to $60,000+ for corporate productions. That price reflects large teams, established client relationships, reel quality, and agency overhead. If you are a major ASX-listed company or require broadcast-level production at scale, this is appropriate. For most mid-market Perth businesses, it is more than the brief requires.
Solo freelancers typically charge $500 to $3,000 per project. The pricing is accessible, but the output is inconsistent, strategic input is limited, and capacity constraints mean timelines are unpredictable. For small-scale social content, a freelancer is fine. For anything that represents your company to clients, investors, or prospective employees, the risk is higher than the saving.
Specialist mid-market studios sit between these two. Lean operations with professional equipment, sector-specific experience, and a direct operator relationship. You deal with the person doing the work, not an account manager. Projects are scoped and priced to fit the actual brief, not a standard agency rate card. This is where MolaWorks sits, and it is where most Perth mid-market businesses find the best ratio of quality to cost.
The question worth asking. Before getting a quote, ask yourself: if this video converts one additional client, or helps you hire the right person, what is that worth to you? For most businesses, the answer is significantly more than the cost of production. That framing changes how you approach the budget conversation.
What to do next
If you have a project in mind and want an honest quote, the best starting point is a short discovery call. No pitch, no hard sell. We will ask about your objective, your audience, and your timeline, and give you a realistic sense of what scope and price makes sense for your situation. If we are not the right fit, we will tell you that too.
Perth is a market where reputation travels fast. We would rather give you an honest answer upfront than win a project that is not right for either party.