It is the first question almost every Perth business asks, and the honest answer is: it depends. But that is not particularly useful. This article gives you the real numbers, explains what drives them, and helps you figure out what kind of budget makes sense for your situation.
Why Perth pricing is different to the eastern states
Perth is not Sydney. The corporate video market here is smaller, more relationship-driven, and structured differently. There are fewer large agencies competing for the same clients, which means pricing does not compress as aggressively as it does in Melbourne or Brisbane. At the same time, the mid-market in Perth is genuinely underserved: the gap between a $500 freelancer and a $40,000 agency production is wide, and most of the companies that need video sit somewhere in between.
The other Perth-specific factor is the resources sector. Mining and mining services companies have genuine video budget, but they also have specific procurement expectations: site access requirements, safety compliance considerations, and a preference for working with producers who understand the industry. That sector literacy commands a premium, and it is worth paying for.
The honest price ranges by project type
These are real market rates for Perth in 2025, covering the full spectrum from entry-level to professional production. They assume professional equipment, a competent director, and a finished product that is genuinely usable.
| Project Type | Price Range (AUD) | Turnaround | What You Get |
|---|---|---|---|
| Testimonial / Case Study | $1,500 - $3,000 | 1-2 weeks | Single subject, interview-style, branded edit, 60-120 seconds |
| Recruitment Video | $3,000 - $5,000 | 2 weeks | Culture-focused, 60-90 seconds, 16:9 and 9:16 exports |
| Corporate Brand Film | $3,000 - $7,000 | 2-3 weeks | Full company story, 90-180 seconds, professional grade |
| Executive Profile Series (x3-5) | $3,000 - $6,000 | 1-2 weeks | Multiple profiles, one shoot day, individual edits per person |
| IPO / ASX Announcement | $3,000 - $6,000 | 1-2 weeks | CEO or executive on-camera, investor-focused, broadcast quality |
| Internal Training / Induction | $3,000 - $10,000 | 2-3 weeks | Per module, compliance-ready, clear scripting and delivery |
| Monthly Retainer | From $2,000/month | Ongoing | Regular video content, guaranteed capacity, consistent quality |
A note on the lower end. You will find Perth videographers willing to produce a corporate video for under $1,000. Some of them do decent work. But at that price point, you are usually getting one person with a consumer camera, no lighting kit, limited post-production capability, and no strategic input on the brief. If the video is going on your homepage or in an investor presentation, that matters.
What actually drives the cost
Understanding what makes video more or less expensive helps you make smarter decisions about where to invest your budget. The four main cost drivers are:
1. Production days
Shoot days are the single largest variable in any video budget. A half-day shoot with one camera operator costs a fraction of a two-day multi-location production with a crew. Most corporate videos in Perth are built around one shoot day, which keeps costs manageable while still producing professional results.
2. Crew size and equipment
A solo operator with owned professional equipment - camera, lighting, audio - keeps costs lower than a production company that bills out crew at $600 to $900 per person per day. You get professional-grade output without paying for people you do not need in the room. Drone footage adds cost - a licensed drone operator in Perth typically bills at $500 to $800 per half-day, passed through to the client.
3. Post-production complexity
A straightforward interview edit with colour grading and licensed music is fast to turn around. Motion graphics, animation, multi-camera cuts with complex timelines, or custom music composition add time and cost. Most corporate videos do not need elaborate post-production. A clean, well-shot, well-edited video with good audio almost always outperforms an over-produced one.
4. Revisions and scope creep
The biggest hidden cost in video production is not in the original quote. It is in revision rounds that were not scoped and brief changes after production begins. A structured production company will cap revisions (usually two rounds) and quote additional scope separately. Make sure this is clear before you begin.
What you can control to get more from your budget
- Consolidate shoot days. If you need three executive profiles, shoot them all in one day. You pay one set of production costs for three deliverables.
- Brief clearly before production begins. The more specific your brief, the less time and money gets spent on revisions. Know your audience, key messages, and desired length before the first call.
- Choose a smaller scope product rather than negotiating price. Ask what can be simplified or removed, not just what can be discounted.
- Use existing locations. Your office or site is usually sufficient for most corporate video formats - studio hire adds cost you can avoid.
Agency, studio, or specialist: what are you actually paying for?
Large Perth agencies typically charge $20,000 to $60,000+ for corporate productions. That price reflects large teams, agency overhead, and multiple layers of account management. For most mid-market Perth businesses, it is more than the brief requires.
Generic freelancers typically charge $500 to $2,000 per project. The pricing is accessible, but strategic input is limited and output consistency varies. For social content it can work fine. For anything representing your company to clients or investors, the risk increases.
A corporate-specialist operator sits between these two. Professional equipment owned outright, sector-specific experience, a structured brief and delivery process, and direct accountability. You deal with the person making the creative decisions. MolaWorks sits here - and prices accordingly.
The question worth asking. Before getting a quote, ask: if this video converts one additional client, or helps you hire the right person, what is that worth to you? For most Perth businesses, the answer is significantly more than the cost of production. That framing changes how you think about the budget.
What to do next
If you have a project in mind and want an honest quote, the best starting point is a short discovery call. No pitch, no hard sell. We will ask about your objective, your audience, and your timeline, and give you a realistic sense of what scope and price makes sense. If we are not the right fit, we will tell you that too.